I am still so excited about my business – The Beautiful (All Natural Body Butter & Products).  It has been over a year, and I have worked really hard to launch my e-commerce site and to create this lifestyle blog (which was ideated as a complimentary partner tool for the e-commerce site). I have put in a lot of time, but I am also continuing to learn. There is so much to do! I am taking a blogging course now that shows how to monetize this platform. I am also taking the next steps with marketing and trying to secure a grant that will take me to the next level in that space. I am learning about the importance of social media and how to promote products. Yes, there is so much to do – but I absolutely love it.  Sometimes I think about how my products are in people’s homes and how they are being used to nourish and comfort people across the country. It makes me so proud to know that something I started is helping people with their self-care journeys. It’s mind-blowing because three years ago, the thought never crossed my mind. I have always been inspired by entrepreneurs, particularly Black women who have launched their own brands. It seemed too hard or an idea I would have didn’t seem to stick. With this I idea (self-care products, stemming from a healthy, natural body butter), I didn’t even think about it at all, I just did it. It was during the pandemic, and I wanted to pursue something that was mine.  For multiple reasons (that I’ll blog about), I needed something that reflected what I wanted to contribute to the world – something that I can feel good about and be proud of. Something that was good for other people.

Honestly, I have also been reflecting on how time-consuming, difficult and expensive the process can be. So far, I have spent my own money on every single thing (packaging, stickers, bottles, dispensers …. I’ll never look at packaging the same again in my life). When you throw away a jar, bottle or box … the thought of it brings a tear to my eyes because so much went into creating every bit of it. I have also been reflecting on how much support I have received from people that love my brand. I thank every customer. I feel so honored.

Real talk … I am also surprised by the lack of support I have received from people that I consider friends. It’s so interesting to see who will support you when you take a leap of faith – and who won’t. More real talk – who cares because the pros far outweigh the cons and I plan to continue this business for many years to come. It is incredibly satisfying and literally the best thing I have ever done. It makes me so happy, and I can’t wait to see how it grows and thrives.  I believe in what I’m creating, and I know that it will continue to be a success. Never stop believing in you and your gifts. I’m pursuing my dream. and I hope you are too sis.